Color

#97598c

#97598c
hex#97598c
rgbrgb(151, 89, 140)
hslhsl(311, 26%, 47%)
oklchoklch(0.552 0.106 333.7)
Closest name: Bermuda Onion (#9d5a8f)Relative luminance 0.1562

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#599764

#835997 · #97596c

#8c9759 · #598c97

Split-complementary

Open in tool →

#6c9759 · #599783

#978359 · #599764 · #596c97

Contrast

#97598c as textRatioAAAA largeAAAFix
Aaon white
5.09:1passpassfail
  • AAA: use #7a4871 as the text (7.02:1)
Aaon black
4.12:1failpassfail
  • AA: use #a15e94 as the text (4.54:1)
  • AAA: use #b988b0 as the text (7.21:1)
  • AA: or shift the background to #f2f2f2 (4.55:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #97598c as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#97598c reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #97598c
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #97598c and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/97598c-c19fb7-82cb62-2d1f25-efe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md