Color
#97539d
#97539drgb(151, 83, 157)hsl(295, 31%, 47%)oklch(0.55 0.134 324.2)Colors that go with #97539d
Sea Green, Charcoal and Denim lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Sea Green #2e8b57
complementaryshippedSea Green sits directly opposite #97539d on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #97539d: softer than #000 and cool enough to feel like part of the same palette.
Denim #1560bd
shippedDesigners have shipped Denim with #97539d: 3 real palettes, including Linkedin's brand system and Peacock, as the lead colour.
Teal #008080
split-complementTeal is a split-complement of #97539d: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Dark Olive Green #556b2f
split-complementDark Olive Green is a split-complement of #97539d: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Crimson #dc143c
shippedCrimson is paired with #97539d in two real palettes: Marvel's brand system and Wells Fargo's brand system, as the accent.
Orange #ffa500
shippedTwo real palettes: Rippling's brand system and Sunset Boulevard put Orange beside #97539d, as the lead colour.
Tomato #ff6347
shippedTwo real palettes: Sunset Boulevard and GitLab's brand system put Tomato beside #97539d, as the lead colour.
Real palettes that use #97539d
Tints & shades
Harmonies
Contrast
| #97539d as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 5.2:1 | pass | pass | fail |
|
Aaon black | 4.04:1 | fail | pass | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #97539d as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #97539d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/97539d-c19fbf-9dcb62-2d1f28-ede9f1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md