# #97539d

A color — cool, muted. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#97539d`
- RGB: rgb(151, 83, 157)
- HSL: hsl(295, 31%, 47%)
- OKLCH: oklch(0.55 0.134 324.2)
- Relative luminance: 0.152
- Nearest named color: Bermuda Onion (#9d5a8f, Δ 3.415) — https://brandsweets.com/colors/bermuda-onion
- Moods: cool, muted
- Page: https://brandsweets.com/colors/97539d

## Tints & shades

- Tints (toward white): #a45fab, #ae6fb3, #b780bc, #c191c5, #cca5cf, #d5b6d8, #dfc6e1, #e8d7ea, #f2e8f3, #fbf8fb
- Shades (toward black): #8a4c90, #7a437f, #6d3c72, #603564, #532e57, #432546, #371e39, #2a172b, #1a0e1b, #0d070d

## Harmonies

- Complementary: #599d53
- Analogous: #72539d, #9d537e
- Triadic: #9d9753, #539d97
- Split-complementary: #7e9d53, #539d72
- Tetradic: #9d7253, #599d53, #537e9d

## Colors that go with #97539d

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Sea Green** #2e8b57 [harmony, pool: complementary] — Sea Green sits directly opposite #97539d on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Next.js (https://brandsweets.com/colors/brands/nextjs-org). — https://brandsweets.com/colors/seagreen
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #97539d: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/charcoal
- **Denim** #1560bd [pool] — Designers have shipped Denim with #97539d: 3 real palettes, including Linkedin's brand system and Peacock, as the lead colour. Seen in: Linkedin (https://brandsweets.com/colors/brands/linkedin-com), Peacock (https://brandsweets.com/palettes/vivid#peacock), Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/denim
- **Teal** #008080 [harmony: split] — Teal is a split-complement of #97539d: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/teal
- **Dark Olive Green** #556b2f [harmony: split] — Dark Olive Green is a split-complement of #97539d: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/darkolivegreen
- **Crimson** #dc143c [pool] — Crimson is paired with #97539d in two real palettes: Marvel's brand system and Wells Fargo's brand system, as the accent. Seen in: Marvel (https://brandsweets.com/colors/brands/marvel-com), Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com). — https://brandsweets.com/colors/crimson
- **Orange** #ffa500 [pool] — Two real palettes: Rippling's brand system and Sunset Boulevard put Orange beside #97539d, as the lead colour. Seen in: Rippling (https://brandsweets.com/colors/brands/rippling-com), Sunset Boulevard (https://brandsweets.com/palettes/warm#sunset-boulevard). — https://brandsweets.com/colors/orange
- **Tomato** #ff6347 [pool] — Two real palettes: Sunset Boulevard and GitLab's brand system put Tomato beside #97539d, as the lead colour. Seen in: Sunset Boulevard (https://brandsweets.com/palettes/warm#sunset-boulevard), GitLab (https://brandsweets.com/colors/brands/gitlab). — https://brandsweets.com/colors/tomato

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 5.2:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #7a437f (7.15:1)
- On black (#000000): 4.04:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #a25ba9 (4.61:1); AA: background → #f0f0f0 (4.56:1); AAA: text → #b983be (7.05:1)

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/97539d-c19fbf-9dcb62-2d1f28-ede9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#97539d" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.