Color
#97535f
#97535frgb(151, 83, 95)hsl(349, 29%, 46%)oklch(0.526 0.091 9.4)Colors that go with #97535f
Dark Olive Green, Teal and Champagne lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Dark Olive Green #556b2f
triadicshippedDark Olive Green completes a triad with #97535f — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash.
Teal #008080
complementaryshippedTeal sits directly opposite #97535f on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Champagne #f7e7ce
shipped5 real palettes, including Coffee Bar and Woodsmoke put Champagne beside #97535f, as that palette's text colour.
Denim #1560bd
shippedDesigners have shipped Denim with #97535f: 5 real palettes, including Chase's brand system and Dyson's brand system, as the lead colour.
Hunter Green #355e3b
shippedHunter Green is paired with #97535f in 4 real palettes, including Fireside and Darkroom, as the supporting colour.
Midnight Blue #191970
shipped4 real palettes, including Casper Sleep's brand system and MLB's brand system put Midnight Blue beside #97535f, as the accent.
Orange #ffa500
shipped4 real palettes, including Graphite and Sunset Boulevard put Orange beside #97535f, as the accent.
Charcoal #36454f
neutralshippedCharcoal is the body-text near-black for #97535f: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Real palettes that use #97535f
Tints & shades
Harmonies
Contrast
| #97535f as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 5.65:1 | pass | pass | fail |
|
Aaon black | 3.72:1 | fail | pass | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #97535f as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Fonts for this mood
#97535f reads as warm, muted, editorial. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #97535f and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/97535f-c49c9f-62cb85-2d231f-f1e9ee?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md