Color

#974db3

#974db3
hex#974db3
rgbrgb(151, 77, 179)
hslhsl(284, 40%, 50%)
oklchoklch(0.553 0.167 315.8)
Closest name: Fuchsia Pheromone (#9f4cb7)Relative luminance 0.1514

Colors that go with #974db3

Sea Green, Teal and Charcoal lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#68b34d

#644db3 · #b34d9b

#b3974d · #4db397

Split-complementary

Open in tool →

#9bb34d · #4db364

#b3644d · #68b34d · #4d9bb3

Contrast

#974db3 as textRatioAAAA largeAAAFix
Aaon white
5.21:1passpassfail
  • AAA: use #7c3f92 as the text (7.04:1)
Aaon black
4.03:1failpassfail
  • AA: use #9e57b7 as the text (4.5:1)
  • AAA: use #b682c9 as the text (7.03:1)
  • AA: or shift the background to #f0f0f0 (4.57:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #974db3 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#974db3 reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #974db3
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #974db3 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/974db3-bc9fc1-b1cb62-2d1f2b-ebe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md