Color
#97498c
#97498crgb(151, 73, 140)hsl(308, 35%, 44%)oklch(0.527 0.135 332.9)Colors that go with #97498c
Sea Green, Charcoal and Denim lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Sea Green #2e8b57
complementaryshippedSea Green sits directly opposite #97498c on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Charcoal #36454f
neutralshippedCharcoal is the body-text near-black for #97498c: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Denim #1560bd
shippedDesigners have shipped Denim with #97498c: 3 real palettes, including Peacock and Chase's brand system, as the supporting colour.
Taupe #483c32
shippedTaupe is paired with #97498c in 3 real palettes, including Superhuman's brand system and Dunkin''s brand system, as the lead colour.
Teal #008080
split-complementTeal is a split-complement of #97498c: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Dark Olive Green #556b2f
split-complementDark Olive Green is a split-complement of #97498c: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Light Coral #f08080
shippedDesigners have shipped Light Coral with #97498c: two real palettes: Sentry's brand system and Blush, as the lead colour.
Orange #ffa500
shippedTwo real palettes: Rippling's brand system and Sunset Boulevard put Orange beside #97498c, as the lead colour.
Real palettes that use #97498c
Tints & shades
Harmonies
Contrast
| #97498c as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 5.76:1 | pass | pass | fail |
|
Aaon black | 3.65:1 | fail | pass | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #97498c as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Fonts for this mood
#97498c reads as warm. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #97498c and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/97498c-c19fb8-87cb62-2d1f25-eee9f1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md