Olive Grove
Open in tool →Olive and straw with a rust accent — Mediterranean and unhurried; good for food, wine and hospitality.
Color
#974420
#974420
hex
#974420rgb
rgb(151, 68, 32)hsl
hsl(18, 65%, 36%)oklch
oklch(0.489 0.122 42.2)Closest name: saddlebrown (#8b4513)Relative luminance 0.1082
Colors that go with #974420
Crimson, Denim and Teal lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Crimson #dc143c
analogousshippedCrimson is #974420's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces.
Denim #1560bd
split-complementshippedDenim is a split-complement of #974420: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Teal #008080
complementaryshippedTeal sits directly opposite #974420 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Champagne #f7e7ce
shipped5 real palettes, including Woodsmoke and BrandSweets's brand system put Champagne beside #974420, as the text colour against it.
Dark Olive Green #556b2f
shippedDark Olive Green shows up next to #974420 in 5 real palettes, including Olive Grove and Cider, as the lead colour.
Goldenrod #daa520
shippedGoldenrod shows up next to #974420 in 4 real palettes, including Harvest and Fireside, as the accent.
Hunter Green #355e3b
shippedHunter Green is paired with #974420 in 4 real palettes, including Darkroom and Bookshop, as the accent.
Charcoal #36454f
neutralshippedCharcoal is the body-text near-black for #974420: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Real palettes that use #974420
Tints & shades
Harmonies
Contrast
| #974420 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 6.64:1 | pass | pass | fail |
|
Aaon black | 3.16:1 | fail | pass | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #974420 as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Palettes built around it
Fonts for this mood
#974420 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #974420
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #974420 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/974420-c4ad9c-62cbb8-2d291f-f1e9eb?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md