Color

#978020

#978020
hex#978020
rgbrgb(151, 128, 32)
hslhsl(48, 65%, 36%)
oklchoklch(0.604 0.113 94.8)
Closest name: Captain Kirk (#9b870c)Relative luminance 0.2212

Colors that go with #978020

Charcoal, Champagne and Denim lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #978020

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#203897

#974420 · #749720

#209780 · #802097

Split-complementary

Open in tool →

#207497 · #442097

#209744 · #203897 · #972074

Contrast

#978020 as textRatioAAAA largeAAAFix
Aaon white
3.87:1failpassfail
  • AA: use #8b751d as the text (4.51:1)
  • AAA: use #655515 as the text (7.33:1)
  • AA: or shift the background to #171717 (4.63:1)
Aaon black
5.42:1passpassfail
  • AAA: use #b19525 as the text (7.2:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #978020 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#978020 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #978020
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #978020 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/978020-c4c09c-62aacb-2a2d1f-f1ece9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md