Color

#97409c

#97409c
hex#97409c
rgbrgb(151, 64, 156)
hslhsl(297, 42%, 43%)
oklchoklch(0.523 0.164 325.4)
Closest name: Fuchsia Pheromone (#9f4cb7)Relative luminance 0.1265

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#449c40

#69409c · #9c4072

#9c9740 · #409c97

Split-complementary

Open in tool →

#729c40 · #409c69

#9c6940 · #449c40 · #40729c

Contrast

#97409c as textRatioAAAA largeAAAFix
Aaon white
5.95:1passpassfail
  • AAA: use #86388a as the text (7.13:1)
Aaon black
3.53:1failpassfail
  • AA: use #b14eb7 as the text (4.64:1)
  • AAA: use #c67dca as the text (7.19:1)
  • AA: or shift the background to #e0e0e0 (4.51:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #97409c as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#97409c reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #97409c
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #97409c and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/97409c-c19fbe-9acb62-2d1f28-ede9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md