Color

#9730cf

#9730cf
hex#9730cf
rgbrgb(151, 48, 207)
hslhsl(279, 62%, 50%)
oklchoklch(0.539 0.231 310.1)
Closest name: Dreamscape Purple (#9632ce)Relative luminance 0.132

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#68cf30

#4830cf · #cf30b7

#cf9730 · #30cf97

Split-complementary

Open in tool →

#b7cf30 · #30cf48

#cf4830 · #68cf30 · #30b7cf

Contrast

#9730cf as textRatioAAAA largeAAAFix
Aaon white
5.77:1passpassfail
  • AAA: use #822ab2 as the text (7.18:1)
Aaon black
3.64:1failpassfail
  • AA: use #a64dd5 as the text (4.64:1)
  • AAA: use #bd7be0 as the text (7.07:1)
  • AA: or shift the background to #e6e6e6 (4.62:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #9730cf as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#9730cf reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #9730cf
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #9730cf and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/9730cf-b99fc1-b9cb62-2d1f2c-ebe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md