Color

#9727aa

#9727aa
hex#9727aa
rgbrgb(151, 39, 170)
hslhsl(291, 63%, 41%)
oklchoklch(0.506 0.208 321.3)
Closest name: Magentle (#aa11aa)Relative luminance 0.1093

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#3aaa27

#5527aa · #aa277c

#aa9727 · #27aa97

Split-complementary

Open in tool →

#7caa27 · #27aa55

#aa5527 · #3aaa27 · #277caa

Contrast

#9727aa as textRatioAAAA largeAAAFix
Aaon white
6.59:1passpassfail
  • AAA: use #8f25a2 as the text (7.11:1)
Aaon black
3.19:1failpassfail
  • AA: use #bb37d2 as the text (4.59:1)
  • AAA: use #cf72df as the text (7.13:1)
  • AA: or shift the background to #d6d6d6 (4.53:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #9727aa as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#9727aa reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #9727aa
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #9727aa and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/9727aa-bf9fc1-a4cb62-2d1f29-ece9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md