Color

#97239f

#97239f
hex#97239f
rgbrgb(151, 35, 159)
hslhsl(296, 64%, 38%)
oklchoklch(0.495 0.203 325.2)
Closest name: Magentle (#aa11aa)Relative luminance 0.1028

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#2b9f23

#59239f · #9f2369

#9f9723 · #239f97

Split-complementary

Open in tool →

#699f23 · #239f59

#9f5923 · #2b9f23 · #23699f

Contrast

#97239f as textRatioAAAA largeAAAFix
Aaon white
6.87:1passpassfail
  • AAA: use #93229b as the text (7.14:1)
Aaon black
3.06:1failpassfail
  • AA: use #c22dcd as the text (4.55:1)
  • AAA: use #d76ddf as the text (7.14:1)
  • AA: or shift the background to #d4d4d4 (4.63:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #97239f as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#97239f reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #97239f
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #97239f and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/97239f-c19fbf-9ccb62-2d1f28-ede9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md