Color

#97199a

#97199a
hex#97199a
rgbrgb(151, 25, 154)
hslhsl(299, 72%, 35%)
oklchoklch(0.486 0.208 327.1)
Closest name: darkmagenta (#8b008b)Relative luminance 0.0961

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#1b9a19

#57199a · #9a195b

#9a9719 · #199a97

Split-complementary

Open in tool →

#5b9a19 · #199a57

#9a5719 · #1b9a19 · #195b9a

Contrast

#97199a as textRatioAAAA largeAAAFix
Aaon white
7.19:1passpasspassPasses AAA — no fix needed.
Aaon black
2.92:1failfailfail
  • AA: use #cb22ce as the text (4.66:1)
  • AAA: use #e361e5 as the text (7.11:1)
  • AA: or shift the background to #cfcfcf (4.61:1)
  • AAA: or shift the background to #fcfcfc (7.01:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #97199a as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#97199a reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #97199a
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #97199a and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/97199a-c19fbd-96cb62-2d1f27-ede9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md