Color

#971602

#971602
hex#971602
rgbrgb(151, 22, 2)
hslhsl(8, 97%, 30%)
oklchoklch(0.435 0.165 31.5)
Closest name: Bleeding Crimson (#9b1414)Relative luminance 0.0716

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#028397

#970239 · #976002

#029716 · #160297

Split-complementary

Open in tool →

#029760 · #023997

#399702 · #028397 · #600297

Contrast

#971602 as textRatioAAAA largeAAAFix
Aaon white
8.64:1passpasspassPasses AAA — no fix needed.
Aaon black
2.43:1failfailfail
  • AA: use #e72204 as the text (4.63:1)
  • AAA: use #fc664f as the text (7.15:1)
  • AA: or shift the background to #bdbdbd (4.6:1)
  • AAA: or shift the background to #e8e8e8 (7.05:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #971602 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#971602 reads as warm, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #971602
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #971602 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/971602-c4a69c-62cba6-2d271f-f1e9ec?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md