Color

#971307

#971307
hex#971307
rgbrgb(151, 19, 7)
hslhsl(5, 91%, 31%)
oklchoklch(0.433 0.166 30.1)
Closest name: Bleeding Crimson (#9b1414)Relative luminance 0.0706

Colors that go with #971307

Teal, Champagne and Crimson lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#078b97

#970743 · #975b07

#079713 · #130797

Split-complementary

Open in tool →

#07975b · #074397

#439707 · #078b97 · #5b0797

Contrast

#971307 as textRatioAAAA largeAAAFix
Aaon white
8.71:1passpasspassPasses AAA — no fix needed.
Aaon black
2.41:1failfailfail
  • AA: use #e51d0b as the text (4.51:1)
  • AAA: use #f76759 as the text (7.04:1)
  • AA: or shift the background to #bdbdbd (4.63:1)
  • AAA: or shift the background to #e8e8e8 (7.11:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #971307 as the background.

Brands using this color

Fonts for this mood

#971307 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #971307
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #971307 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/971307-c4a49c-62cba1-2d261f-f1e9ec?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md