Color

#97122e

#97122e
hex#97122e
rgbrgb(151, 18, 46)
hslhsl(347, 79%, 33%)
oklchoklch(0.437 0.164 17.6)
Closest name: Cranberry (#9e003a)Relative luminance 0.0721

Colors that go with #97122e

Teal, Crimson and Denim lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #97122e

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#12977a

#971271 · #973712

#2e9712 · #122e97

Split-complementary

Open in tool →

#129737 · #127197

#719712 · #12977a · #371297

Contrast

#97122e as textRatioAAAA largeAAAFix
Aaon white
8.6:1passpasspassPasses AAA — no fix needed.
Aaon black
2.44:1failfailfail
  • AA: use #e41b46 as the text (4.54:1)
  • AAA: use #ee6d89 as the text (7.18:1)
  • AA: or shift the background to #bdbdbd (4.58:1)
  • AAA: or shift the background to #e8e8e8 (7.02:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #97122e as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

Fonts for this mood

#97122e reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #97122e
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #97122e and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/97122e-c49ca0-62cb82-2d221f-f1e9ef?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md