Color

#97122a

#97122a
hex#97122a
rgbrgb(151, 18, 42)
hslhsl(349, 79%, 33%)
oklchoklch(0.436 0.164 19.4)
Closest name: Bleeding Crimson (#9b1414)Relative luminance 0.0718

Colors that go with #97122a

Teal, Crimson and Denim lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #97122a

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#12977e

#97126d · #973c12

#2a9712 · #122a97

Split-complementary

Open in tool →

#12973c · #126d97

#6d9712 · #12977e · #3c1297

Contrast

#97122a as textRatioAAAA largeAAAFix
Aaon white
8.62:1passpasspassPasses AAA — no fix needed.
Aaon black
2.44:1failfailfail
  • AA: use #e41b40 as the text (4.53:1)
  • AAA: use #ee6d85 as the text (7.16:1)
  • AA: or shift the background to #bdbdbd (4.59:1)
  • AAA: or shift the background to #e8e8e8 (7.04:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #97122a as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

Fonts for this mood

#97122a reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #97122a
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #97122a and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/97122a-c49c9f-62cb85-2d231f-f1e9ee?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md