Color

#97111a

#97111a
hex#97111a
rgbrgb(151, 17, 26)
hslhsl(356, 80%, 33%)
oklchoklch(0.433 0.166 25.4)
Closest name: Bleeding Crimson (#9b1414)Relative luminance 0.0705

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#11978e

#97115d · #974b11

#1a9711 · #111a97

Split-complementary

Open in tool →

#11974b · #115d97

#5d9711 · #11978e · #4b1197

Contrast

#97111a as textRatioAAAA largeAAAFix
Aaon white
8.71:1passpasspassPasses AAA — no fix needed.
Aaon black
2.41:1failfailfail
  • AA: use #e61927 as the text (4.53:1)
  • AAA: use #ef6c75 as the text (7.07:1)
  • AA: or shift the background to #bdbdbd (4.64:1)
  • AAA: or shift the background to #e8e8e8 (7.11:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #97111a as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#97111a reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #97111a
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #97111a and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/97111a-c49e9c-62cb91-2d241f-f1e9ee?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md