Color

#971111

#971111
hex#971111
rgbrgb(151, 17, 17)
hslhsl(0, 80%, 33%)
oklchoklch(0.433 0.166 27.9)
Closest name: Bleeding Crimson (#9b1414)Relative luminance 0.0702

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#119797

#971154 · #975411

#119711 · #111197

Split-complementary

Open in tool →

#119754 · #115497

#549711 · #119797 · #541197

Contrast

#971111 as textRatioAAAA largeAAAFix
Aaon white
8.73:1passpasspassPasses AAA — no fix needed.
Aaon black
2.4:1failfailfail
  • AA: use #e61919 as the text (4.52:1)
  • AAA: use #ef6c6c as the text (7.03:1)
  • AA: or shift the background to #bababa (4.5:1)
  • AAA: or shift the background to #e8e8e8 (7.13:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #971111 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#971111 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #971111
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #971111 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/971111-c4a19c-62cb98-2d251f-f1e9ed?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md