Color

#970fcc

#970fcc
hex#970fcc
rgbrgb(151, 15, 204)
hslhsl(283, 86%, 43%)
oklchoklch(0.517 0.251 312.3)
Closest name: darkviolet (#9400d3)Relative luminance 0.1128

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#45cc0f

#380fcc · #cc0fa3

#cc970f · #0fcc97

Split-complementary

Open in tool →

#a3cc0f · #0fcc38

#cc380f · #45cc0f · #0fa3cc

Contrast

#970fcc as textRatioAAAA largeAAAFix
Aaon white
6.45:1passpassfail
  • AAA: use #8c0ebe as the text (7.19:1)
Aaon black
3.26:1failpassfail
  • AA: use #b72aef as the text (4.59:1)
  • AAA: use #cd6cf4 as the text (7.05:1)
  • AA: or shift the background to #d9d9d9 (4.57:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #970fcc as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#970fcc reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #970fcc
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #970fcc and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/970fcc-bb9fc1-b2cb62-2d1f2b-ebe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md