Color

#970fbd

#970fbd
hex#970fbd
rgbrgb(151, 15, 189)
hslhsl(287, 85%, 40%)
oklchoklch(0.506 0.24 316.3)
Closest name: Nebula (#a104c3)Relative luminance 0.106

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#35bd0f

#400fbd · #bd0f8c

#bd970f · #0fbd97

Split-complementary

Open in tool →

#8cbd0f · #0fbd40

#bd400f · #35bd0f · #0f8cbd

Contrast

#970fbd as textRatioAAAA largeAAAFix
Aaon white
6.73:1passpassfail
  • AAA: use #900fb3 as the text (7.23:1)
Aaon black
3.12:1failpassfail
  • AA: use #be18ec as the text (4.53:1)
  • AAA: use #d568f3 as the text (7.1:1)
  • AA: or shift the background to #d4d4d4 (4.54:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #970fbd as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#970fbd reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #970fbd
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #970fbd and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/970fbd-bd9fc1-abcb62-2d1f2a-ece9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md