Color

#970ecd

#970ecd
hex#970ecd
rgbrgb(151, 14, 205)
hslhsl(283, 87%, 43%)
oklchoklch(0.518 0.253 312.1)
Closest name: darkviolet (#9400d3)Relative luminance 0.113

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#44cd0e

#380ecd · #cd0ea4

#cd970e · #0ecd97

Split-complementary

Open in tool →

#a4cd0e · #0ecd38

#cd380e · #44cd0e · #0ea4cd

Contrast

#970ecd as textRatioAAAA largeAAAFix
Aaon white
6.44:1passpassfail
  • AAA: use #8c0dbf as the text (7.18:1)
Aaon black
3.26:1failpassfail
  • AA: use #b828f0 as the text (4.6:1)
  • AAA: use #ce6bf5 as the text (7.05:1)
  • AA: or shift the background to #d9d9d9 (4.56:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #970ecd as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#970ecd reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #970ecd
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #970ecd and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/970ecd-bb9fc1-b2cb62-2d1f2b-ebe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md