Color

#970ec8

#970ec8
hex#970ec8
rgbrgb(151, 14, 200)
hslhsl(284, 87%, 42%)
oklchoklch(0.514 0.249 313.4)
Closest name: darkviolet (#9400d3)Relative luminance 0.1106

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#40c80e

#390ec8 · #c80e9d

#c8970e · #0ec897

Split-complementary

Open in tool →

#9dc80e · #0ec839

#c8390e · #40c80e · #0e9dc8

Contrast

#970ec8 as textRatioAAAA largeAAAFix
Aaon white
6.54:1passpassfail
  • AAA: use #8f0dbf as the text (7.05:1)
Aaon black
3.21:1failpassfail
  • AA: use #b924f0 as the text (4.57:1)
  • AAA: use #d06bf5 as the text (7.1:1)
  • AA: or shift the background to #d9d9d9 (4.63:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #970ec8 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#970ec8 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #970ec8
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #970ec8 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/970ec8-bc9fc1-b1cb62-2d1f2b-ebe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md