Color

#970dc9

#970dc9
hex#970dc9
rgbrgb(151, 13, 201)
hslhsl(284, 88%, 42%)
oklchoklch(0.514 0.25 313.1)
Closest name: darkviolet (#9400d3)Relative luminance 0.1108

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#3fc90d

#390dc9 · #c90d9d

#c9970d · #0dc997

Split-complementary

Open in tool →

#9dc90d · #0dc939

#c9390d · #3fc90d · #0d9dc9

Contrast

#970dc9 as textRatioAAAA largeAAAFix
Aaon white
6.53:1passpassfail
Aaon black
3.22:1failpassfail
  • AA: use #ba22f1 as the text (4.59:1)
  • AAA: use #d06af6 as the text (7.07:1)
  • AA: or shift the background to #d9d9d9 (4.62:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #970dc9 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#970dc9 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #970dc9
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #970dc9 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/970dc9-bc9fc1-b1cb62-2d1f2b-ebe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md