Color

#970c97

#970c97
hex#970c97
rgbrgb(151, 12, 151)
hslhsl(300, 85%, 32%)
oklchoklch(0.478 0.213 328.3)
Closest name: darkmagenta (#8b008b)Relative luminance 0.0908

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#0c970c

#520c97 · #970c52

#97970c · #0c9797

Split-complementary

Open in tool →

#52970c · #0c9752

#97520c · #0c970c · #0c5297

Contrast

#970c97 as textRatioAAAA largeAAAFix
Aaon white
7.46:1passpasspassPasses AAA — no fix needed.
Aaon black
2.82:1failfailfail
  • AA: use #d011d0 as the text (4.67:1)
  • AAA: use #f150f1 as the text (7.16:1)
  • AA: or shift the background to #c9c9c9 (4.5:1)
  • AAA: or shift the background to #fafafa (7.15:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #970c97 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#970c97 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #970c97
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #970c97 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/970c97-c19fbd-95cb62-2d1f27-ede9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md