Color

#970c82

#970c82
hex#970c82
rgbrgb(151, 12, 130)
hslhsl(309, 85%, 32%)
oklchoklch(0.466 0.199 336.2)
Closest name: Haunted Purple (#991177)Relative luminance 0.0845

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#0c9721

#660c97 · #970c3d

#82970c · #0c8297

Split-complementary

Open in tool →

#3d970c · #0c9766

#97660c · #0c9721 · #0c3d97

Contrast

#970c82 as textRatioAAAA largeAAAFix
Aaon white
7.8:1passpasspassPasses AAA — no fix needed.
Aaon black
2.69:1failfailfail
  • AA: use #d411b7 as the text (4.56:1)
  • AAA: use #f155da as the text (7.05:1)
  • AA: or shift the background to #c7c7c7 (4.62:1)
  • AAA: or shift the background to #f5f5f5 (7.16:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #970c82 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#970c82 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #970c82
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #970c82 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/970c82-c19fb8-85cb62-2d1f25-eee9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md