Color

#970c28

#970c28
hex#970c28
rgbrgb(151, 12, 40)
hslhsl(348, 85%, 32%)
oklchoklch(0.433 0.167 19.5)
Closest name: Bleeding Crimson (#9b1414)Relative luminance 0.07

Colors that go with #970c28

Teal, Denim and Goldenrod lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #970c28

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#0c977b

#970c6d · #97360c

#28970c · #0c2897

Split-complementary

Open in tool →

#0c9736 · #0c6d97

#6d970c · #0c977b · #360c97

Contrast

#970c28 as textRatioAAAA largeAAAFix
Aaon white
8.75:1passpasspassPasses AAA — no fix needed.
Aaon black
2.4:1failfailfail
  • AA: use #e7133d as the text (4.56:1)
  • AAA: use #f36884 as the text (7.12:1)
  • AA: or shift the background to #bababa (4.51:1)
  • AAA: or shift the background to #e6e6e6 (7.01:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #970c28 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

Fonts for this mood

#970c28 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #970c28
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #970c28 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/970c28-c49c9f-62cb83-2d231f-f1e9ef?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md