Color
#97071f
#97071frgb(151, 7, 31)hsl(350, 91%, 31%)oklch(0.43 0.169 22.6)Colors that go with #97071f
Teal, Denim and Goldenrod lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Teal #008080
complementaryshippedTeal sits directly opposite #97071f on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Denim #1560bd
shippedDesigners have shipped Denim with #97071f: 6 real palettes, including State Farm's brand system and Campbell's's brand system, as the accent.
Goldenrod #daa520
shippedGoldenrod shows up next to #97071f in 4 real palettes, including Candlelight and Fireside, as the supporting colour.
Slate Gray #708090
shipped4 real palettes, including Typewriter and Newsprint put Slate Gray beside #97071f, as the supporting colour.
Taupe #483c32
shippedTaupe is paired with #97071f in 11 real palettes, including Chipotle's brand system and Cider, as the supporting colour.
Steel Blue #4682b4
split-complementshippedSteel Blue is a split-complement of #97071f: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Champagne #f7e7ce
shipped3 real palettes, including Woodsmoke and Bramble put Champagne beside #97071f, as the text colour against it.
Charcoal #36454f
neutralCharcoal is the body-text near-black for #97071f: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Real palettes that use #97071f
Tints & shades
Harmonies
Contrast
| #97071f as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 8.88:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 2.37:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #97071f as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Fonts for this mood
#97071f reads as warm, vivid, playful. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #97071f and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/97071f-c49c9e-62cb87-2d231f-f1e9ee?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md