Color
#97071d
#97071drgb(151, 7, 29)hsl(351, 91%, 31%)oklch(0.43 0.169 23.3)Colors that go with #97071d
Teal, Crimson and Denim lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Teal #008080
complementaryshippedTeal sits directly opposite #97071d on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Crimson #dc143c
shippedCrimson is paired with #97071d in 6 real palettes, including State Farm's brand system and Wendy's's brand system, as the lead colour.
Denim #1560bd
shippedDesigners have shipped Denim with #97071d: 5 real palettes, including State Farm's brand system and Campbell's's brand system, as the accent.
Goldenrod #daa520
shippedGoldenrod shows up next to #97071d in 4 real palettes, including Candlelight and Fireside, as the supporting colour.
Slate Gray #708090
shipped4 real palettes, including Typewriter and Newsprint put Slate Gray beside #97071d, as the supporting colour.
Taupe #483c32
shippedTaupe is paired with #97071d in 14 real palettes, including Trader Joe's's brand system and Chipotle's brand system, as the lead colour.
Steel Blue #4682b4
split-complementshippedSteel Blue is a split-complement of #97071d: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Charcoal #36454f
neutralCharcoal is the body-text near-black for #97071d: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Real palettes that use #97071d
Tints & shades
Harmonies
Contrast
| #97071d as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 8.88:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 2.36:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #97071d as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Fonts for this mood
#97071d reads as warm, vivid, playful. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #97071d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/97071d-c49c9e-62cb89-2d231f-f1e9ee?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md