Color

#970402

#970402
hex#970402
rgbrgb(151, 4, 2)
hslhsl(1, 97%, 30%)
oklchoklch(0.426 0.173 29.3)
Closest name: Bleeding Crimson (#9b1414)Relative luminance 0.0667

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#029497

#97024a · #974f02

#029705 · #050297

Split-complementary

Open in tool →

#02974f · #024a97

#4a9702 · #029497 · #4f0297

Contrast

#970402 as textRatioAAAA largeAAAFix
Aaon white
9:1passpasspassPasses AAA — no fix needed.
Aaon black
2.33:1failfailfail
  • AA: use #ec0704 as the text (4.6:1)
  • AAA: use #fd615e as the text (7.05:1)
  • AA: or shift the background to #b8b8b8 (4.54:1)
  • AAA: or shift the background to #e3e3e3 (7.01:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #970402 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#970402 reads as warm, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #970402
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #970402 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/970402-c4a19c-62cb9a-2d261f-f1e9ed?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md