Color

#96e949

#96e949
hex#96e949
rgbrgb(150, 233, 73)
hslhsl(91, 78%, 60%)
oklchoklch(0.85 0.206 133)
Closest name: Herbivore (#88ee77)Relative luminance 0.6524

Colors that go with #96e949

Violet, Deep Sky Blue and Taupe lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#9c49e9

#e6e949 · #49e94c

#4996e9 · #e94996

Split-complementary

Open in tool →

#4c49e9 · #e949e6

#49e6e9 · #9c49e9 · #e94c49

Contrast

#96e949 as textRatioAAAA largeAAAFix
Aaon white
1.49:1failfailfail
  • AA: use #488410 as the text (4.58:1)
  • AAA: use #37640c as the text (7.02:1)
  • AA: or shift the background to #595959 (4.69:1)
  • AAA: or shift the background to #3d3d3d (7.27:1)
Aaon black
14.05:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #96e949 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

mcpConnect your agent — build around #96e949
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #96e949 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/96e949-acbea2-534edf-202d1f-f1f1e9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md