Color

#9695a7

#9695a7
hex#9695a7
rgbrgb(150, 149, 167)
hslhsl(243, 9%, 62%)
oklchoklch(0.677 0.026 288.2)
Closest name: Dark Ages (#9698a3)Relative luminance 0.3077

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#a6a795

#959da7 · #9f95a7

#a79695 · #95a796

Split-complementary

Open in tool →

#a79f95 · #9da795

#a7959d · #a6a795 · #95a79f

Contrast

#9695a7 as textRatioAAAA largeAAAFix
Aaon white
2.94:1failfailfail
  • AA: use #75748b as the text (4.54:1)
  • AAA: use #575667 as the text (7.16:1)
  • AA: or shift the background to #2e2e2e (4.63:1)
  • AAA: or shift the background to #030303 (7.03:1)
Aaon black
7.15:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #9695a7 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

Fonts for this mood

#9695a7 reads as muted, minimal. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #9695a7
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #9695a7 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/9695a7-a39cc4-dfa04e-261f2d-e9edf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md