Color

#9694db

#9694db
hex#9694db
rgbrgb(150, 148, 219)
hslhsl(242, 50%, 72%)
oklchoklch(0.696 0.103 284.7)
Closest name: Perrywinkle (#8f8ce7)Relative luminance 0.3278

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#d9db94

#94b5db · #ba94db

#db9694 · #94db96

Split-complementary

Open in tool →

#dbba94 · #b5db94

#db94b5 · #d9db94 · #94dbba

Contrast

#9694db as textRatioAAAA largeAAAFix
Aaon white
2.78:1failfailfail
  • AA: use #6d6acd as the text (4.57:1)
  • AAA: use #4b47c2 as the text (7.05:1)
  • AA: or shift the background to #333333 (4.55:1)
  • AAA: or shift the background to #0a0a0a (7.12:1)
Aaon black
7.56:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #9694db as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#9694db reads as cool, light, clean. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #9694db
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #9694db and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/9694db-a29cc4-df9e4e-261f2d-e9edf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md