Color

#969464

#969464
hex#969464
rgbrgb(150, 148, 100)
hslhsl(58, 20%, 49%)
oklchoklch(0.656 0.066 106.1)
Closest name: Bullfrog (#8a966a)Relative luminance 0.2858

Colors that go with #969464

Charcoal, Cornflower Blue and Blush Pink lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #969464

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#646696

#967b64 · #7f9664

#649694 · #946496

Split-complementary

Open in tool →

#647f96 · #7b6496

#64967b · #646696 · #96647f

Contrast

#969464 as textRatioAAAA largeAAAFix
Aaon white
3.13:1failpassfail
  • AA: use #777650 as the text (4.68:1)
  • AAA: use #59583b as the text (7.28:1)
  • AA: or shift the background to #2b2b2b (4.53:1)
Aaon black
6.72:1passpassfail
  • AAA: use #9b9969 as the text (7.15:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #969464 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#969464 reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #969464
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #969464 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/969464-bcbea2-4e99df-282d1f-f1ede9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md