Bookshop
Open in tool →Chestnut and forest on cream read like a cloth-bound spine; the palette recedes so covers and type do the talking.
Color
#28271b
#28271b
hex
#28271brgb
rgb(40, 39, 27)hsl
hsl(55, 19%, 13%)oklch
oklch(0.27 0.021 103.7)Closest name: Bitter Liquorice (#262926)Relative luminance 0.0198
Tints & shades
Harmonies
Contrast
| #28271b as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 15.04:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 1.4:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #28271b as the background.
Brands using this color
Palettes built around it
Wellness
Open in tool →Sage and terracotta feel natural and calm — the anti-hospital palette for wellbeing brands.
Chalkboard
Open in tool →Slate green with chalk cream and a coral — nostalgic without being twee.
Olive Grove
Open in tool →Olive and straw with a rust accent — Mediterranean and unhurried; good for food, wine and hospitality.
Fonts for this mood
#28271b reads as warm, muted, dark. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #28271b
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #28271b and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/28271b-bdbea2-4ea0df-282d1f-f1ede9?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md