Color
#9690bb
#9690bbrgb(150, 144, 187)hsl(248, 24%, 65%)oklch(0.674 0.063 291)Colors that go with #9690bb
Charcoal, Dark Goldenrod and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #9690bb: softer than #000 and cool enough to feel like part of the same palette.
Dark Goldenrod #b8860b
complementaryshippedDark Goldenrod sits directly opposite #9690bb on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Amber #ffbf00
shippedAmber is paired with #9690bb in 4 real palettes, including Ahrefs's brand system and Blueprint, as the supporting colour.
Copper #b87333
shippedDesigners have shipped Copper with #9690bb: 5 real palettes, including Dusk and Atelier, as the accent.
Deep Sky Blue #00bfff
shippedDesigners have shipped Deep Sky Blue with #9690bb: 4 real palettes, including Blueprint and Calm's brand system, as the lead colour.
Denim #1560bd
shippedDesigners have shipped Denim with #9690bb: 4 real palettes, including Dusk and Open House, as the lead colour.
Midnight Blue #191970
shipped6 real palettes, including Open House and First Snow put Midnight Blue beside #9690bb, as the text colour against it.
Peru #cd853f
split-complementshippedPeru is a split-complement of #9690bb: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Real palettes that use #9690bb
Tints & shades
Harmonies
Contrast
| #9690bb as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 3:1 | fail | fail | fail | |
Aaon black | 7:1 | pass | pass | pass | Passes AAA — no fix needed. |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #9690bb as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #9690bb and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/9690bb-a69cc4-dfac4e-271f2d-e9ecf1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md