Color
#968fb7
#968fb7rgb(150, 143, 183)hsl(251, 22%, 64%)oklch(0.67 0.059 292.8)Colors that go with #968fb7
Charcoal, Amber and Copper lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #968fb7: softer than #000 and cool enough to feel like part of the same palette.
Amber #ffbf00
shippedAmber is paired with #968fb7 in 4 real palettes, including Ahrefs's brand system and Blueprint, as the supporting colour.
Copper #b87333
shippedDesigners have shipped Copper with #968fb7: 5 real palettes, including Dusk and Atelier, as the accent.
Deep Sky Blue #00bfff
shippedDesigners have shipped Deep Sky Blue with #968fb7: 4 real palettes, including Blueprint and Calm's brand system, as the lead colour.
Midnight Blue #191970
shipped5 real palettes, including Open House and First Snow put Midnight Blue beside #968fb7, as the text colour against it.
Peru #cd853f
split-complementshippedPeru is a split-complement of #968fb7: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Powder Blue #b0e0e6
shippedDesigners have shipped Powder Blue with #968fb7: 5 real palettes, including First Snow and Ink Wash, as the accent.
Royal Blue #4169e1
shippedRoyal Blue is paired with #968fb7 in 4 real palettes, including Sephora's brand system and Roblox's brand system, as the supporting colour.
Real palettes that use #968fb7
Tints & shades
Harmonies
Contrast
| #968fb7 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 3.04:1 | fail | pass | fail | |
Aaon black | 6.91:1 | pass | pass | fail |
|
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #968fb7 as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #968fb7 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/968fb7-a89cc4-dfb34e-281f2d-e9ecf1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md