Color

#968ec7

#968ec7
hex#968ec7
rgbrgb(150, 142, 199)
hslhsl(248, 34%, 67%)
oklchoklch(0.675 0.084 290.4)
Closest name: Magic Carpet (#9488be)Relative luminance 0.2995

Colors that go with #968ec7

Charcoal, Amber and Deep Sky Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #968ec7

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#c0c78e

#8ea3c7 · #b28ec7

#c7968e · #8ec796

Split-complementary

Open in tool →

#c7b28e · #a3c78e

#c78ea3 · #c0c78e · #8ec7b2

Contrast

#968ec7 as textRatioAAAA largeAAAFix
Aaon white
3:1failpassfail
  • AA: use #766cb7 as the text (4.57:1)
  • AAA: use #584d9d as the text (7.09:1)
  • AA: or shift the background to #2e2e2e (4.52:1)
Aaon black
6.99:1passpassfail
  • AAA: use #9992c9 as the text (7.31:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #968ec7 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #968ec7
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #968ec7 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/968ec7-a69cc4-dfac4e-271f2d-e9ecf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md