Color

#968ea4

#968ea4
hex#968ea4
rgbrgb(150, 142, 164)
hslhsl(262, 11%, 60%)
oklchoklch(0.661 0.033 302)
Closest name: Cool Gray (#8c92ac)Relative luminance 0.2851

Colors that go with #968ea4

Charcoal, Olive Drab and Blush Pink lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #968ea4

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#9ca48e

#8e91a4 · #a18ea4

#a4968e · #8ea496

Split-complementary

Open in tool →

#a4a18e · #91a48e

#a48e91 · #9ca48e · #8ea4a1

Contrast

#968ea4 as textRatioAAAA largeAAAFix
Aaon white
3.13:1failpassfail
  • AA: use #7c718e as the text (4.56:1)
  • AAA: use #5c5469 as the text (7.17:1)
  • AA: or shift the background to #2b2b2b (4.52:1)
Aaon black
6.7:1passpassfail
  • AAA: use #9b93a9 as the text (7.14:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #968ea4 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #968ea4
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #968ea4 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/968ea4-af9cc4-dfce4e-2a1f2d-e9eaf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md