Color

#968d79

#968d79
hex#968d79
rgbrgb(150, 141, 121)
hslhsl(41, 12%, 53%)
oklchoklch(0.646 0.031 86.7)
Closest name: Aloe Tip (#8a9480)Relative luminance 0.2691

Colors that go with #968d79

Charcoal, Cornflower Blue and Blush Pink lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #968d79

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#798296

#967e79 · #909679

#79968c · #8c7996

Split-complementary

Open in tool →

#799096 · #7e7996

#79967e · #798296 · #967990

Contrast

#968d79 as textRatioAAAA largeAAAFix
Aaon white
3.29:1failpassfail
  • AA: use #7e7563 as the text (4.55:1)
  • AAA: use #5e584a as the text (7.07:1)
  • AA: or shift the background to #262626 (4.6:1)
Aaon black
6.38:1passpassfail
  • AAA: use #9f9684 as the text (7.17:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #968d79 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

Fonts for this mood

#968d79 reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #968d79
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #968d79 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/968d79-c4bc9c-62b6cb-2c2d1f-f1ebe9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md