Color

#968ca6

#968ca6
hex#968ca6
rgbrgb(150, 140, 166)
hslhsl(263, 13%, 60%)
oklchoklch(0.658 0.04 302.8)
Closest name: Hatoba Pigeon (#95859c)Relative luminance 0.2799

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#9ca68c

#8c8fa6 · #a38ca6

#a6968c · #8ca696

Split-complementary

Open in tool →

#a6a38c · #8fa68c

#a68c8f · #9ca68c · #8ca6a3

Contrast

#968ca6 as textRatioAAAA largeAAAFix
Aaon white
3.18:1failpassfail
  • AA: use #7c6f90 as the text (4.63:1)
  • AAA: use #5e546d as the text (7.08:1)
  • AA: or shift the background to #292929 (4.57:1)
Aaon black
6.6:1passpassfail
  • AAA: use #9b92ab as the text (7.09:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #968ca6 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #968ca6
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #968ca6 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/968ca6-b09cc4-dfd04e-2b1f2d-e9eaf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md