Color

#968bac

#968bac
hex#968bac
rgbrgb(150, 139, 172)
hslhsl(260, 17%, 61%)
oklchoklch(0.658 0.05 300.3)
Closest name: Cool Gray (#8c92ac)Relative luminance 0.2793

Colors that go with #968bac

Charcoal, Olive Drab and Blush Pink lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #968bac

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#a1ac8b

#8b90ac · #a78bac

#ac968b · #8bac96

Split-complementary

Open in tool →

#aca78b · #90ac8b

#ac8b90 · #a1ac8b · #8baca7

Contrast

#968bac as textRatioAAAA largeAAAFix
Aaon white
3.19:1failpassfail
  • AA: use #7e7099 as the text (4.5:1)
  • AAA: use #5e5374 as the text (7.08:1)
  • AA: or shift the background to #292929 (4.56:1)
Aaon black
6.59:1passpassfail
  • AAA: use #9b91b1 as the text (7.08:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #968bac as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #968bac
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #968bac and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/968bac-ae9cc4-dfc94e-2a1f2d-e9ebf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md