Color

#967daa

#967daa
hex#967daa
rgbrgb(150, 125, 170)
hslhsl(273, 21%, 58%)
oklchoklch(0.629 0.072 309.6)
Closest name: Aster (#867ba9)Relative luminance 0.2405

Colors that go with #967daa

Charcoal, Copper and Midnight Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#92aa7d

#807daa · #aa7da8

#aa967d · #7daa96

Split-complementary

Open in tool →

#a8aa7d · #7daa80

#aa807d · #92aa7d · #7da8aa

Contrast

#967daa as textRatioAAAA largeAAAFix
Aaon white
3.61:1failpassfail
  • AA: use #876b9e as the text (4.54:1)
  • AAA: use #664f78 as the text (7.11:1)
  • AA: or shift the background to #1f1f1f (4.56:1)
Aaon black
5.81:1passpassfail
  • AAA: use #a38db4 as the text (7.03:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #967daa as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #967daa
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #967daa and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/967daa-b79cc4-c4cb62-2d1f2d-eae9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md