Color
#967c98
#967c98rgb(150, 124, 152)hsl(296, 12%, 54%)oklch(0.62 0.051 323.9)Colors that go with #967c98
Charcoal, Copper and Blush Pink lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #967c98: softer than #000 and cool enough to feel like part of the same palette.
Copper #b87333
triadicshippedCopper completes a triad with #967c98 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash.
Blush Pink #e8b4b8
shipped4 real palettes, including Estate and Graphite Mono put Blush Pink beside #967c98, as the accent.
Champagne #f7e7ce
shipped4 real palettes, including Midnight Luxe and Coffee Bar put Champagne beside #967c98, as that palette's text colour.
Midnight Blue #191970
shipped4 real palettes, including Plaid's brand system and Open House put Midnight Blue beside #967c98, as the supporting colour.
Peru #cd853f
shipped5 real palettes, including Estate and Kiln put Peru beside #967c98, as the lead colour.
Taupe #483c32
shippedTaupe is paired with #967c98 in 19 real palettes, including Typewriter and Mushroom, as the lead colour.
Olive Drab #6b8e23
complementaryOlive Drab sits directly opposite #967c98 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Real palettes that use #967c98
Tints & shades
Harmonies
Contrast
| #967c98 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 3.73:1 | fail | pass | fail | |
Aaon black | 5.63:1 | pass | pass | fail |
|
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #967c98 as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #967c98 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/967c98-c19fbf-9ccb62-2d1f28-ede9f1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md