Color

#967abd

#967abd
hex#967abd
rgbrgb(150, 122, 189)
hslhsl(265, 34%, 61%)
oklchoklch(0.632 0.103 302.8)
Closest name: Petrified Purple (#9c87c1)Relative luminance 0.2408

Colors that go with #967abd

Charcoal, Taupe and Olive Drab lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#a1bd7a

#7a7fbd · #b87abd

#bd967a · #7abd96

Split-complementary

Open in tool →

#bdb87a · #7fbd7a

#bd7a7f · #a1bd7a · #7abdb8

Contrast

#967abd as textRatioAAAA largeAAAFix
Aaon white
3.61:1failpassfail
  • AA: use #8665b3 as the text (4.64:1)
  • AAA: use #674893 as the text (7.18:1)
  • AA: or shift the background to #1f1f1f (4.56:1)
Aaon black
5.82:1passpassfail
  • AAA: use #a38bc6 as the text (7.07:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #967abd as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #967abd
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #967abd and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/967abd-b19cc4-dfd54e-2b1f2d-e9eaf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md