Color

#966da2

#966da2
hex#966da2
rgbrgb(150, 109, 162)
hslhsl(286, 22%, 53%)
oklchoklch(0.595 0.091 318.4)
Closest name: Crown Jewels (#946dad)Relative luminance 0.2003

Colors that go with #966da2

Charcoal, Sea Green and Copper lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#79a26d

#7b6da2 · #a26d93

#a2956d · #6da295

Split-complementary

Open in tool →

#93a26d · #6da27b

#a27b6d · #79a26d · #6d93a2

Contrast

#966da2 as textRatioAAAA largeAAAFix
Aaon white
4.19:1failpassfail
  • AA: use #91679e as the text (4.53:1)
  • AAA: use #6c4c76 as the text (7.16:1)
  • AA: or shift the background to #0f0f0f (4.57:1)
Aaon black
5.01:1passpassfail
  • AAA: use #ac8cb5 as the text (7.17:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #966da2 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #966da2
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #966da2 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/966da2-bd9fc1-adcb62-2d1f2a-ece9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md