Color

#96647a

#96647a
hex#96647a
rgbrgb(150, 100, 122)
hslhsl(334, 20%, 49%)
oklchoklch(0.563 0.071 351.6)
Closest name: Bermuda Onion (#9d5a8f)Relative luminance 0.17

Colors that go with #96647a

Charcoal, Sea Green and Teal lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #96647a

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#649680

#966493 · #966764

#7a9664 · #647a96

Split-complementary

Open in tool →

#649667 · #649396

#939664 · #649680 · #676496

Contrast

#96647a as textRatioAAAA largeAAAFix
Aaon white
4.77:1passpassfail
  • AAA: use #744e5e as the text (7.01:1)
Aaon black
4.4:1failpassfail
  • AA: use #99667c as the text (4.55:1)
  • AAA: use #b18b9c as the text (7.04:1)
  • AA: or shift the background to #fafafa (4.57:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #96647a as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#96647a reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #96647a
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #96647a and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/96647a-c49ca9-62cb6b-2d1f1f-f1e9f0?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md