Color
#964a7d
#964a7drgb(150, 74, 125)hsl(320, 34%, 44%)oklch(0.52 0.12 341.4)Colors that go with #964a7d
Taupe, Teal and Orange lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Taupe #483c32
shippedTaupe is paired with #964a7d in 6 real palettes, including Blush and Dunkin''s brand system, as that palette's text colour.
Teal #008080
complementaryTeal sits directly opposite #964a7d on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Orange #ffa500
shipped3 real palettes, including Rippling's brand system and Sunset Boulevard put Orange beside #964a7d, as the lead colour.
Dark Olive Green #556b2f
split-complementDark Olive Green is a split-complement of #964a7d: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Champagne #f7e7ce
shippedTwo real palettes: Woodsmoke and Darkroom put Champagne beside #964a7d, as the text colour against it.
Charcoal #36454f
neutralCharcoal is the body-text near-black for #964a7d: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Denim #1560bd
shippedDesigners have shipped Denim with #964a7d: two real palettes: Chase's brand system and Peacock, as the lead colour.
Hunter Green #355e3b
shippedHunter Green is paired with #964a7d in two real palettes: Fireside and Darkroom, as the supporting colour.
Real palettes that use #964a7d
Tints & shades
Harmonies
Contrast
| #964a7d as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 5.88:1 | pass | pass | fail |
|
Aaon black | 3.57:1 | fail | pass | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #964a7d as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Fonts for this mood
#964a7d reads as warm, muted, editorial. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #964a7d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/964a7d-c19fb2-72cb62-2d1f23-f0e9f1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md