Color

#96175f

#96175f
hex#96175f
rgbrgb(150, 23, 95)
hslhsl(326, 73%, 34%)
oklchoklch(0.452 0.171 352.4)
Closest name: Berry (#990f4b)Relative luminance 0.0792

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#17964e

#8e1796 · #961720

#5f9617 · #175f96

Split-complementary

Open in tool →

#209617 · #17968e

#968e17 · #17964e · #172096

Contrast

#96175f as textRatioAAAA largeAAAFix
Aaon white
8.13:1passpasspassPasses AAA — no fix needed.
Aaon black
2.58:1failfailfail
  • AA: use #d82289 as the text (4.51:1)
  • AAA: use #e869b1 as the text (7.09:1)
  • AA: or shift the background to #c2c2c2 (4.56:1)
  • AAA: or shift the background to #f0f0f0 (7.13:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #96175f as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#96175f reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #96175f
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #96175f and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/96175f-c19fae-67cb62-2d1f21-f1e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md