Color

#961720

#961720
hex#961720
rgbrgb(150, 23, 32)
hslhsl(356, 73%, 34%)
oklchoklch(0.436 0.161 24.2)
Closest name: Bleeding Crimson (#9b1414)Relative luminance 0.072

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#17968e

#96175f · #964e17

#209617 · #172096

Split-complementary

Open in tool →

#17964e · #175f96

#5f9617 · #17968e · #4e1796

Contrast

#961720 as textRatioAAAA largeAAAFix
Aaon white
8.61:1passpasspassPasses AAA — no fix needed.
Aaon black
2.44:1failfailfail
  • AA: use #de2b37 as the text (4.51:1)
  • AAA: use #e9727a as the text (7.15:1)
  • AA: or shift the background to #bdbdbd (4.58:1)
  • AAA: or shift the background to #e8e8e8 (7.02:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #961720 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#961720 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #961720
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #961720 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/961720-c49e9c-62cb91-2d241f-f1e9ee?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md